Brand Guidelines

Compost visual identity and assets.

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Logo

Primary Mark

Compost Mark
Use on dark backgrounds

Horizontal Lockup

Clear Space

Maintain minimum clear space equal to the height of the leaf element around the logo.

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Colors

Primary

Accent

#4dcf6a

Accent Dim

#2ba84a

Earthy Tones

Earth 1

#8a7d6d

Earth 2

#5c5347

Earth 3

#3d3630

Neutrals

Background

#0a0a0a

Surface

#111111

Border

#1a1a1a

Text

Primary

#e5e5e5

Secondary

#a3a3a3

Muted

#666666

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Typography

Font Family

Outfit — Primary typeface

Outfit Light 200

Outfit Book 300

Outfit Regular 400

Outfit Medium 500

Outfit SemiBold 600

Usage

Element	Weight	Size
Headlines	500	32-48px
Subheads	300-400	18-24px
Body	300-400	16px
Captions	400	12-14px

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Usage Examples

Do

Correct Usage

• Use logo on dark backgrounds
• Maintain clear space
• Use brand green for CTAs and links
• Use earthy tones for secondary elements

Don't

Avoid

• Don't place logo on busy backgrounds
• Don't stretch or distort the logo
• Don't use off-brand colors
• Don't use light mode without adjustment

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Downloads

Asset	Format
Logo Mark	SVG
Horizontal Lockup	SVG

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INFO

For press inquiries or custom asset requests: grow@compost.fi